What is Local Store Marketing and Neighborhood Marketing and does it work for restaurants?

Local Store Marketing and Neighborhood Marketing are basically the same thing. It’s a marketing philosophy that seeks to build competitor proof relationships with customers and employees without a reliance on mass media advertising. It’s about all of the elements we’ve discussed so far in this special report plus a whole lot more. Simple fact is, unless your one of those 100 restaurant companies that’s doing hundreds of millions of dollars in sales per year, you can’t afford not to focus on Local Store Marketing over advertising. Don’t fall into the trap of jumping off a bridge (and advertising) just because everyone else is. The competitive advantage is found in the fact that many of your competitors are not running effective Local Store Marketing for their restaurant. Local Store Marketing and Neighborhood Marketing are potent tools in a variety of retail business arenas, and the restaurant business is definitely an environment for which it’s well suited.

Aaron Allen www.quantifiedmarketing.com or aallen@quantifiedmarketing.com