Posted by carl jones on September 27, 1997 at 09:57:46 :
In Reply to: sales brochure posted by Tom on September 26, 1997 at 16:12:51 :
: I would like to talk to somebody that is proud of their
: sales catering brochure...just formulating mine and
: would like a second opinion from someone who has already
: gotten results from theirs!
sure, i will talk to you and review anything you would like for me to look at regarding catering marketing
while i am posting, i will tell you all about a very successful piece i did to book up early for christmas....
i sent a fax to all clients, even those i had not served in a while, which looked like a cigarette warning label :
_________________________________________________________________
| |
| WARNING: FAILURE TO HAVE A CHRISTMAS PARTY FOR YOUR |
| CUSTOMERS OR EMPLYOYEES COULD BE HAZARDOUS TO YOUR |
| COMPANY'S HEALTH! |
|_______________________________________________________________|
Now is the time to book your holiday parties, before it is too late. We are receiving numerous calls about booking parties, but we are holding all dates until we hear from our regular clients who have made us so successful. We want to give you the first opportunity to book your party or banquet, before opening our dates to the public or new clients.
So, call us today to lock in your date, we can work out the details later.
+++++++++++++++++++++++++++++++++++++++++++++
the above piece was so successful that we are almost completely booked.... we heard from almost every one we sent within 24 hours.
in previous years, we would not have been this far along in the process until early november!!