Posted by Karen Upright on February 24, 1998 at 19:58:44 :
A friend/business associate, who freelances in PR and graphics and has hired me to cater for her clients in the past, has suggested that I concentrate my catering efforts on corporate business. I think I have a pretty good grasp of business entertaining -- taking the extra steps to really meet the goals of the event and my catering business is more than half corporate now, but I'm unsure how to tap the market and really specialize in this area. Any suggestions?
When I deal with a new corporate client, I try to stress professionalism, licensing, INSURANCE COVERAGE, things that really matter to corporate clients. In Florida if a subcontractor or worker is injured on your property and is not covered by worker's compensation insurance, they can sue the property owner or leaseholder or both for damages. You don't have to mention this more than once to a catering client.
Karen