Local Store Marketing

WebFoodPros.com: Food for Thought: Local Store Marketing
By Aaron Allen on Tuesday, January 13, 2004 - 10:51 am: Edit

What is Local Store Marketing and Neighborhood Marketing and does it work for restaurants?

Local Store Marketing and Neighborhood Marketing are basically the same thing. Itís a marketing philosophy that seeks to build competitor proof relationships with customers and employees without a reliance on mass media advertising. Itís about all of the elements weíve discussed so far in this special report plus a whole lot more. Simple fact is, unless your one of those 100 restaurant companies thatís doing hundreds of millions of dollars in sales per year, you canít afford not to focus on Local Store Marketing over advertising. Donít fall into the trap of jumping off a bridge (and advertising) just because everyone else is. The competitive advantage is found in the fact that many of your competitors are not running effective Local Store Marketing for their restaurant. Local Store Marketing and Neighborhood Marketing are potent tools in a variety of retail business arenas, and the restaurant business is definitely an environment for which itís well suited.

Aaron Allen www.quantifiedmarketing.com or aallen@quantifiedmarketing.com

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