Posted by Gerard on December 17, 1998 at 10:58:54:
In Reply to: Re: How important is the retail presentation area if the products are perfect? posted by Mark on December 17, 1998 at 09:27:27:
Has someone been reading my mind again?
"Under the Golden Arches" , a bio or Ray Kroc is a must read.
I've been consulting recently, a $1M bakery coffee shop grossing $1.2M and many of the products are very poor..
Ambience is everything, if people percieve success they buy REGARDLESS of quality.
Unfortunately perception is reality, look at starbucks crappy baked items.
Its quite possible to have too high a quality for a given mkt.
You will have a cleaner store if you hire front only help, their job is to serve and clean, be warned ...once you take a mop out of someones hands and give them a spatula they'll never pick the mop up again in their spare time.
Regards, Gerard