Posted by Sandy on December 17, 1998 at 14:08:34:
In Reply to: Re: How important is the retail presentation area if the products are perfect? posted by Gerard on December 17, 1998 at 10:58:54:
I'm confused by your response.
You wrote:
: I've been consulting recently, a $1M bakery coffee shop grossing $1.2M and many of the products are very poor..
Does this mean you gross $1M and your products are poor?
You wrote:
: Ambience is everything, if people percieve success they buy REGARDLESS of quality.
Does this mean the high quality of the products means they will buy regardless of the ambiance? or does it mean that the success of the cleanliness means they will buy regardless of the poor quality of the products?
You wrote:
: Unfortunately perception is reality, look at starbucks crappy baked items.
Are you saying Starbucks presents a stellar front which leads customers to think they will be buying products that will be at least as nice?
You wrote:
: Its quite possible to have too high a quality for a given mkt.
Does this mean the products and the presentation should be to the same standard? Both mediocre or both excellent, or a combination in between?
You wrote:
: You will have a cleaner store if you hire front only help, their job is to serve and clean, be warned ...once you take a mop out of someones hands and give them a spatula they'll never pick the mop up again in their spare time.
Does this mean that you hire front only help who don't work out back but are responsible for sweeping, keeping storefront picture windows clean, washing display counters and windows, etc? Or do you employ a separate cleaning service?
I appreciate the constructive feedback. Sandy