Posted by Gerard on December 17, 1998 at 21:28:04:
In Reply to: Re: How important is the retail presentation area if the products are perfect? posted by Sandy on December 17, 1998 at 14:08:34:
: Does this mean you gross $1M and your products are poor?
No, the client I am consulting for grosses $1m with poor products.
: Does this mean the high quality of the products means they will buy regardless of the ambiance? or does it mean that the success of the cleanliness means they will buy regardless of the poor quality of the products?
It means ambience is more important than product.
: : Unfortunately perception is reality, look at starbucks crappy baked items.
: Are you saying Starbucks presents a stellar front which leads customers to think they will be buying products that will be at least as nice?
YES.
: : Its quite possible to have too high a quality for a given mkt.
It means the quality should FIT the mkt you're tapping into.
You will have a cleaner store if you hire front only help.
read > front =only= .
Cleaning services don't care.
Regards