Re: Importance of retail area if the products are perfect?

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Posted by Cirolla on December 28, 1998 at 19:06:56:

In Reply to: How important is the retail presentation area if the products are perfect? posted by Sandy on December 17, 1998 at 07:49:17:

I'm not sure if you're asking a rhetorical question to increase our awareness, or if you have a retail establishment, or if you are referring to a retail place that you've visited. Which is it? Anyway, for myself, I prefer a sparkling clean front area but have sometimes ordered from an establishment where the front is cleaner than the preparation area. In those cases I found myself wishing the quality of the back room matched the front. And if the products are lacking in quality under any circumstance I'll rarely be a repeat customer. So why did you ask?

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