Posted by Carl on May 04, 1998 at 23:24:50:
In Reply to: Re: Any experiences with Transmedia? posted by Francois on May 01, 1998 at 19:35:40:
: Transmedia is like the plague - avoid it. It brings in a kind of clientele that is not interested in dining - they just want cheap food. Perhaps there are some good folks that use transmedia - but they never came to the restaurants I worked in... But if you need some cash flow here's a solution. Although I couldn't imagine why your friend would want to subject himself (or herself)) to this if he is just opening. Hopefully he budgeted carefully and still has money for expenses and pr for a little while. I forget exactly how transmedia works. I think it is something like they give you 1,000 and you owe 1,500 in food credits. Most restaurants operate on low profit percentages. And with all the agrevation why lose profit? Sorry this post is poorly written... just got back from driving all over the place... Francois
what is transmedia? is this like a coupon club where you offer discounts to card holders?
i hate that crap! only failing restaurants resort to doing the buy one get one free clubs
and that usually finishes them off.....