Posted by Carl Jones on February 17, 1998 at 07:25:15 :
the biggest problem i am up against in my city are the restaurants
who try to help their ailing businesses by catering.... they underbid
me, get the job, screw up, then stop catering.... meanwhile, i have
to wait a year to get the annual banquet... by then, there is a
new committee without knowledge and another new caterer underbidding
again.... it is a vicious cycle... fortunately, we prevail as many
groups (especially corporate) refuse to work with anyone except
my company....
last year i lost 3 large events to restaurants who under
priced the events to get them... each event (and i attended them)
was a disappointment to the guests and an embarrassment
to the client.... it was so humerous watching them panic
i am well known in my city and the "restaurateur" would
see me and turn red, knowing that i know how bad he is
screwing this up... and they know they under cut me and
they KNOW we would have done a great job, and they KNOW
that they look like the village idiot at this point...
ANYWAYS, as fun as that sounds, i am crying as i pass the
bank.... we need to be proactive!.... come on, what do
you think???
what would you do to proactively market against this